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As the world becomes more aware of environmental issues, businesses are under increasing pressure to become more eco-friendly. This means that businesses must consider their operations, materials used for production, and marketing strategies to create a sustainable model that is good for the environment. 

Rely on Renewable Energy Sources

Investing in renewable energy sources such as solar or wind power can help your business reduce its carbon footprint. Not only is it an eco-friendly alternative to traditional energy sources, but it can also be a great way to show customers that you are taking environmental action. Plus, with the associated cost savings, investing in renewable energy now can mean saving money down the road.

Cut Back on Business Waste

Taking a closer look at the amount of waste your business produces is an essential part of designing an eco-friendly business model. There are numerous ways to reduce waste, such as digitizing documents and reducing paper use, switching to refillable containers instead of disposables, and selecting reusable packaging over single-use plastics. These small efforts can make a big difference in helping to protect the environment while also providing you with long-term cost savings.

Allow Remote Work

Driving gas-powered cars is one of the biggest environmental offenders, so allowing your staff to work remotely — even just a few days a month — can do wonders for the planet. This can have an impact on your bottom line in a number of ways, such as by allowing you to downsize your office space to accommodate fewer people. It can also make you a more enticing employer to desirable job candidates. Plus, it’s easier than ever to keep your business running smoothly even when your team works remotely. For instance, if you need to email large files with images, you may consider this tool for compressing the files without sacrificing image quality. Apps like Slack make it easy for your team to communicate in real time, and Zoom has become the go-to for holding meetings for workers no matter where they are in the world.

Select Eco-Friendly Materials

When selecting materials for production, packaging, and marketing purposes, it is important to opt for sustainable options. Recycled paper or plastic, natural fabrics like cotton or hemp, and biodegradable materials such as cornstarch or bamboo are all great choices that will help ensure your business does its part to protect the environment. By choosing these materials, you can also demonstrate your company’s commitment to sustainability.

Use Eco-Friendly Marketing Strategies

Green marketing tactics like digital advertising can be used to spread awareness about your company's sustainability efforts and reduce paper waste. Creating an eye-catching infographic is a great way to market your business and increase brand awareness. Hiring a professional graphic designer to design the perfect infographic can be costly, but there are free templates online that you can customize with your own text, colors, background, and design elements. This makes creating a useful infographic for your website an easy and affordable marketing tool.

Share Your Efforts

Content marketing is another great way to spread awareness about your company’s sustainability efforts without having to rely on traditional print media, which produces a lot of waste. By creating engaging and informative content, brands can build trust and credibility with their audience, which ultimately leads to increased sales. 

Designing an eco-friendly business model and marketing plan requires careful consideration, but it doesn’t have to be difficult. By utilizing renewable energy sources, reducing waste, choosing sustainable materials and green marketing tactics like digital advertising, and spreading the word about your efforts, you will be well on your way toward creating a sustainable business model.

Take advantage of all of the great business-boosting resources the Forney Chamber of Commerce has to offer by becoming a member today!